We've seen time and time again the boost that sport has on the local economy.
Leicester has kicked off the football season with a winning run - the rugby and basketball leagues will commence in the next few weeks - and I wish them the best of luck in pursuit of silverware.
Fans spend money in the stadium, on merchandise, at hotels, on transport, and in bars, restaurants, and shops after the game.
And you can add on to that the wider spending stimulated by the morale boost when local teams do well.
In the last 10 years the Foxes, the Tigers and the Riders have won their respective leagues, giving the people and businesses of Leicester plenty to feel good about.
The Gresham Aparthotel is perfectly placed within walking distance of Leicester’s world class sporting venues.
Between now and Christmas, World Cup finalists England host Belgium at the King Power Stadium, while Welford Road welcomes teams from Ireland & South Africa.
There's even an Olympic standard hockey pitch on the edge of the city, not to mention Grace Road cricket ground and Leicester Racecourse nearby as well.
The King Power Stadium is a world class venue for sporting and business events
This all generates exposure for the city, brings in new audiences and strengthens the 'Leicester' brand for tourists and investors, something that shouldn't be underestimated or ignored by businesses in the region.
Fortunately sport fans of all ilks can save 15% when they stay at The Gresham Aparthotel with their match ticket and we look forward to welcoming home and away supporters over the coming months.
There's plenty to enjoy in the city when you want to make a weekend of it, and the central location is ideal for meeting family and friends for the game, whoever they support.
The stadiums also double as exquisite business venues for conferences, exhibitions and networking to bring the business community together.
So if you're in the city to discuss business, in relation to sport or as a result of sport, staying at The Gresham Aparthotel is a winning option.
